Privacy Policy

This Privacy Policy explains how bet99 ("we," "us," or "our") collects, uses, and protects the personal information of individuals who use our online casino platform at bet99.casino. This policy applies to all visitors, registered players, and users of our services in Canada ("CA"). It sets forth the manner in which we handle personal data in compliance with applicable Canadian privacy laws and industry standards.

The effective date of this Privacy Policy is June 15, 2025.

Who We Are

Legal Entity: BQC Consulting GmbH, operating under the parent company Kings Entertainment Group, through its Canadian subsidiary CanCo (1000007698 Ontario Inc.).

Legal Address (Headquarters): 66 Wellington St W, Toronto, Ontario, Canada.

Regional Offices:

Switzerland: Baarerstrasse 135, Zug, Switzerland
Canada - Ontario: CanCo (1000007698 Ontario Inc.) - address not specified

Registration Details:

Company registration number (Ontario subsidiary): 1000007698 Ontario Inc.
Gaming Licenses valid through 2025:
- Kahnawake Gaming Commission (License No. Kahnawake-8976) for Canada-wide operations excluding Ontario
- Alcohol and Gaming Commission of Ontario (AGCO) (License No. 897654) for Ontario resident gaming operations

Contact for Data Protection: For any privacy or data protection queries, please contact our Data Protection Officer via email at [email protected].

What Personal Data We Collect

bet99 collects a range of personal and technical data necessary for providing and improving our services as well as fulfilling legal obligations. Categories of data collected include:

Personal Data: Full name, date of birth, email address, residential address (as required), telephone numbers, and identification documents for verification purposes.
Technical Data: IP addresses, device identifiers, browser type, operating system, access times, and log information generated during use of our platforms.
Payment Data: Bank account details, credit/debit card information, transaction history, billing addresses, and payment provider references.
Behavioral Data: Betting history, game preferences, clicks, session durations, device interactions, and other activity analytics.
Cookies and Tracking Technologies: Cookies (session, persistent, and third-party), web beacons, pixel tags, and similar tracking technologies used to enhance user experience and site performance.

Legal Basis for Processing

bet99 processes personal data under the following lawful grounds in accordance with Canadian privacy law and applicable industry standards:

User Consent: For marketing communications and any processing beyond service provision where explicit consent is required.
Contract Fulfillment: Processing necessary to establish, maintain, and operate player accounts, execute wagers, and process payments and payouts.
Legitimate Interests: Protecting the integrity of our platform against fraud and abuse, conducting internal analytics to improve service quality, and enhancing security measures.
Legal Obligations: Compliance with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations, gaming commission reporting requirements, and other statutory obligations.

Purpose of Processing

Personal data collected by bet99 is used for the following purposes:

To provide and maintain the casino services offered through bet99.casino, including account management, gameplay, and financial transactions.
To improve and personalize user experiences and to optimize website and application performance.
To send marketing communications and promotional materials, subject to users' consent and applicable marketing regulations.
To perform analytical assessments and risk profiling to detect and prevent fraud, money laundering, and other unlawful activities.
To comply with legal and regulatory requirements and to cooperate with regulatory authorities as needed.

Disclosure & Sharing

bet99 may disclose personal data in the following circumstances and to the following categories of recipients:

Payment Partners: To process deposits, withdrawals, and other financial transactions securely.
Service Providers: Technology providers, customer support services, data analytics firms, and marketing agencies engaged by bet99 under strict confidentiality agreements.
Regulatory Authorities: To comply with valid legal requests, investigations, and license conditions, including gaming commissions and law enforcement agencies.
Affiliates and Business Partners: To facilitate marketing, promotions, and operational cooperation, where permitted or with user consent.
Advertising Networks: Subject to user consent, for personalized advertising and marketing across digital platforms.

All third parties receiving personal data from bet99 are required to implement adequate security measures and comply with applicable privacy laws and regulations.

International Transfers

As bet99 operates across multiple jurisdictions, personal data may be transferred internationally, including between Canada, Switzerland, and other locations where our affiliates or service providers are based.

All international transfers of personal data are conducted in compliance with applicable privacy protections, including the use of standard contractual clauses and adherence to recognized privacy frameworks to safeguard your information from unauthorized access or disclosure.

Data Retention

bet99 retains personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Retention periods include but are not limited to:

Personal Data: Retained for the duration of the player's active account and no longer than five (5) years following account closure or termination.
Transaction and Payment Data: Retained in accordance with financial and tax regulations, typically for a minimum of five (5) years after the last transaction.
Behavioral and Log Data: Retained for analytics and security purposes for periods consistent with operational needs and applicable law.

Data will be securely deleted or anonymized once retention periods expire or upon valid user requests in line with applicable data protection laws, except where continued retention is necessary for compliance or legal claims.

Your Rights

Under applicable Canadian privacy law, you have the following rights in relation to your personal data held by bet99:

Access: You may request confirmation and access to the personal data we hold about you.
Correction: You may request rectification of inaccurate or incomplete personal data.
Deletion: You may request the erasure of personal data where processing is no longer necessary or lawful.
Restriction: You have the right to request restriction of processing under certain circumstances.
Objection: You may object to processing for direct marketing or legitimate interest grounds.
Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format.
Withdrawal of Consent: You may withdraw any consent given for processing at any time without affecting the lawfulness of prior processing.

To exercise your rights, please contact us at [email protected]. We will respond to requests in accordance with applicable legal timeframes.

Cookies & Tracking Technologies

bet99 employs various types of cookies and tracking technologies to improve site functionality and user experience. These include:

Session Cookies: Temporary cookies that expire when you close your browser; used for navigation and session management.
Persistent Cookies: Remain on your device for a set period to remember preferences and login details.
Third-Party Cookies: Set by external partners for analytics, advertising, and social media integration.

Purposes served by these technologies include:

Ensuring the core functionality and security of our platform.
Analyzing user behavior for improving services and detecting fraud.
Delivering personalized advertisements and tracking campaign effectiveness (subject to consent).

You can manage, restrict, or disable cookies through your browser settings or via the cookie preferences panel available on our website. However, please note that disabling certain cookies may impact site functionality and user experience.

Data Security

bet99 implements robust technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. These measures include but are not limited to:

Secure transmission protocols such as SSL/TLS encryption across all data exchanges.
Encryption of sensitive data stored on our servers.
Strict access controls and authentication requirements for personnel accessing personal data.
Regular security audits and vulnerability assessments.
Training and awareness programs for staff regarding data protection obligations.

We continuously monitor and update our security protocols to align with evolving best practices and regulatory requirements.

Complaints & Contacts

If you have questions regarding this Privacy Policy or believe your data protection rights have been violated, you may submit a complaint or inquiry via email at [email protected].

Upon receipt, we will acknowledge your complaint promptly and investigate it thoroughly. Should you remain unsatisfied with our response, you have the right to escalate your concerns to the applicable Canadian privacy supervisory authority.

Updates

bet99 may update this Privacy Policy from time to time to reflect changes in legislation, technology, or our practices. We will notify users of significant changes by posting a prominent notice on our homepage and/or sending an email notification where appropriate.

The date of the last revision of this Privacy Policy is June 15, 2025.